The APAC snacking category is seeing a dominance of savoury and spicy flavours as well as consumer preferences for familiar products, while better-for-you options are also clearly gaining in popularity, according to major industry players.
Reduced-sugar and sugar-free candy and sweet options have been trending in APAC due to a rise in consumer demand for healthier options even in their indulgences – but is there really such a thing as a ‘healthy’ sweet?
